Bachelor of Business Administration (BBA) Program

Bachelor of Business Administration (BBA) Program

The Bachelor of Business Administration (BBA) program is strategically designed with the primary aim of
empowering students with advanced managerial and entrepreneurial skills. The curriculum is tailored to
equip students with a comprehensive understanding of various facets of business administration, which
will also enable them to excel in the dynamic and competitive field of media and communication.
The program places a strong emphasis on cultivating cutting-edge skills that are crucial for success in the
modern business landscape. Through a well-rounded education, students are exposed to diverse subjects
encompassing finance, marketing, human resources, strategic management, and other essential areas of
business administration. This broad foundation ensures that graduates possess a versatile skill set, pivotal
to navigating the complexities of the media and communication sector with confidence.

Every semester of BBA program is embodied into the proportion of 40% Theory and 60% Practical
training.

The curriculum is carefully crafted to incorporate practical, hands-on experiences, allowing students to
apply theoretical knowledge to real-world scenarios. This experiential learning approach ensures that
graduates not only understand theoretical concepts but also gain the practical skills necessary to excel in
their chosen field.

The program recognizes the global nature of the business world and aims to prepare students for both
domestic and international job markets. That’s why the curriculum is designed to instill a global
perspective, enabling graduates to thrive in diverse cultural and business environments. Further, the focus
on managerial and entrepreneurial skills is intended to foster a spirit of innovation and leadership among
students.

By the end of the program, students are expected to have acquired proficiency in 30 key areas of business
administration. This multifaceted expertise positions them as valuable assets in the professional arena,
providing them with a competitive edge in the job market.

The BBA program strives to mold well-rounded, skilled professionals who are not only adept at navigating
the complexities of the media and communication sector but are also poised for success in the broader
business landscape. Graduates of the BBA program will be equipped to take on leadership roles, initiate
and manage projects, and contribute to the growth and success of organizations.

Course Curriculam